10 sales and marketing techniques you can learn from strippers
A friend of mine forwarded this to my sales team, and it truly works in today economy. This was reprinted from
http://www.onlymarketingjobs.com/jobboard/cands/newsview.asp?id=1511&nc=&ex=
Whether whilst on a mate's stag-do, entertaining a client or purely for personal titillation, many of us have, at some stage and for whatever reason/excuse we might offer, been to a strip club.
In my time I've been to quite a few and there is one common trend: I generally find myself leaving the strip club with an empty wallet. Fact: any business that can get you to spend all of your money is a good one to be in.
But while walking out of a club one evening, I realized that a big reason they have such a good business is because strippers are such great salespeople. It is not simply due to the fact that they are selling to alcohol-lubricated men like me, but also because they use a lot of highly effective sales and marketing techniques.
You too can achieve great success by applying the sales and marketing techniques of strippers.
Here are the 10 sales and marketing techniques I have learned from
strippers:
Sales Technique #1 - Give them something for nothing
One of the first things a stripper will do is flirt with you. She will likely sit on your lap or do something to raise your excitement level. For this, you have to do nothing. But you do get a sample of the service and if it is a good one, your chances of buying the service increases. This also applies to the dances they do on the stage.
Sales Technique #2 - Understand your customers
Strippers get to know their customers by asking questions. This allows them to develop a rapport and tailor the sales pitch.
Sales Technique #3 - Tailor the Sales Pitch
Strippers will try different sales pitches to different people based on what she thinks they like. 'I like to get dirty' or 'you know I have a great ass'. Each pitch may be the one thing that converts the potential customer into a buyer. (Pointing out a tight ass works well for me). And she revises her pitch based on experience.
Sales Technique #4 - Make sure you are selling a great product/service
She knows she has to have a great product. If she put on thirty pounds or hadn't showered for the past four days, she would likely not get as many customers. Regardless of how great of a salesperson you are, you can't do much with a sub-standard product/service.
Sales Technique #5 - Provide Good Customer Service
She will make sure you are happy on your first dance or she won't get repeat business and won't be able to do what she ultimately set out to do, which is to up-sell.
Sales Technique #6 - Up-sell
She sells the customer on a relatively cheap service, a lap-dance, but then markets her other services to them. She tries to get them to the "champagne room" and sell an upgraded service, which is where the money is at. However, without the first sale, she would never get the larger sale. Customer acquisition is tough. Once she does it, she needs to get as much business as she can.
Sales Technique #7 - Closing Techniques
She will use a variety of closing techniques to get you to buy her services. There are a variety of closing techniques, but two popular ones used by strippers are the compliment close (usually flirting with you) and companion close (getting your friends to push you into closing the deal).
Sales Technique #8 - Target your audience
Strippers market to individuals that are interested in her service. First, she works in a strip club where guys go specifically for her service; that is obvious. But she also knows which guys to go after within a group or which groups will likely spend the most money.
Sales Technique #9 - Persistence
Even though the audience is qualified, she knows she will get rejections. Even so, she will go up to every guy and ask if they would like/need a lap dance. She also knows that the more guys she asks the more positive response she is likely to receive.
Sales Technique #10 - Branding
I don't know any strippers that are named Ethel, Mildred or Peggy. Instead, you will get the pleasure to do business with Cookie, Destiny, Candy, or Raven.
Extract from WiseCamel.com March 13, 2009
Additional comments Simon Lewis | Only Marketing Jobs
As always I would love your thoughts...